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RT Book, Whole SR Print DC OPAC T1 Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews A1 Brian Mathews FD 2009 SP xv, 171 p. : ill. K1 Academic libraries -- Marketing K1 Academic libraries -- Public relations K1 Libraries and students K1 Advertising -- Libraries K1 Libraries K1 Public Relations K1 Marketing PB American Library Association PP Chicago SN 9780838909843 CL NDC9:017.7 NO Includes bibliographical references and index NO BIBID=1000142160; NCID=BA91591479; LK [OPAC]https://lib.n-seiryo.ac.jp/opac/opac_link/bibid/1000142160 OL 30